WHO WE ARE
The core idea
BUY n SELL exists to make local trade feel immediate and understandable. The product and the brand should both feel sharp, useful, and honest.
PRESS + BRAND
BUY n SELL BRAND GUIDELINES
A single reference for editors, partners, creators, and anyone using the BUY n SELL name or identity in public-facing material.
Editorial Boilerplate
BUY n SELL is a classifieds marketplace built to help people list, discover, and transact with speed. The brand stands for direct communication, visible value, and practical commerce.
WHEN TO USE THIS PAGE
For press, partners, and creators
Use these guidelines when writing about the company, referencing the logo, building campaign material, or preparing editorial coverage that includes our brand identity.
BRAND FOUNDATION
Positioning pillars
Direct
We say what the product does in plain language. No inflated promises, no corporate fog.
Useful
Every touchpoint should help people buy faster, sell faster, or decide with more confidence.
Local
The brand should feel grounded in real neighborhoods, not abstract global marketplace jargon.
VOICE + TONE
How the brand should sound
- Lead with clarity before personality.
- Use short, active sentences wherever possible.
- Sound confident, never smug or overhyped.
- Keep commerce human: buyer, seller, listing, location, price.
NAME USAGE
Write it like this
Preferred
BUY n SELL
Avoid
BuyNSell, Buy N Sell, BNS
VISUAL IDENTITY
Logo, colors, and typography
Logo misuse
- Do not stretch, outline, or rotate the logo.
- Do not swap in unapproved colors or gradients.
- Do not place the mark on cluttered or low-contrast backgrounds.
- Do not imply endorsement, partnership, or sponsorship without approval.
PRIMARY TYPEFACE
Inter
Use Inter for interface, headlines, and general communication. It keeps the brand modern, sharp, and readable.
MONOSPACE SUPPORT
Fira Code
Use Fira Code sparingly for technical accents, product references, and utility labels where a coded feel is useful.
PRESS PERMISSION
Editorial use
You may use approved BUY n SELL brand assets for factual editorial coverage, commentary, and references to the platform. Asset use must remain accurate and must not suggest endorsement or an official partnership.