Buynsell
brand guidelines

The standard description

Use this paragraph as-is in articles, partner material, and app-store listings. It is the approved, factual description of the company.

Buynsell is a classifieds marketplace built to help people list, discover, and transact quickly. It stands for direct communication, visible value, and practical, local commerce.

In one line — a fast, local marketplace for buying and selling.

What we are

Buynsell makes local trade feel immediate and understandable. The product and the brand should both feel sharp, useful, and honest — never inflated, never abstract.

01 Direct

We say what the product does in plain language. No inflated promises, no corporate fog.

02 Useful

Every touchpoint helps people buy faster, sell faster, or decide with more confidence.

03 Local

The brand stays grounded in real neighborhoods, never abstract global-marketplace jargon.

How the brand sounds

Plain, confident, and human. Read it aloud — if it sounds like a real person helping a neighbour, it's right.

• Lead with clarity before personality.
• Write short, active sentences.
• Sound confident, never smug or overhyped.
• Keep commerce human: buyer, seller, listing, location, price.

Writing the name

Always write it as one word, "Buynsell", with a single capital B. Don't split it, space it out, add capitals mid-word, or abbreviate it.

The mark

Use the supplied logo as-is. Give it room to breathe and keep it on simple, high-contrast backgrounds.

Misuse

• Don't stretch, outline, or rotate the mark.
• Don't recolor it or add gradients.
• Don't place it on busy or low-contrast backgrounds.
• Don't imply endorsement or partnership without written approval.

Palette

Yellow leads, orange signals action, and ink carries the type. Everything else supports.

• Marketplace Yellow Leads. Signature brand color. #ffde34
• Signal Orange Action and emphasis, used sparingly. #ff6b35
• Ink Type and structure. #000000
• Paper Default background. #f5f3ed
• Border Lines and dividers. #333333
• Tag Blue Supporting accent for tags. #4dabff

Type

Two typefaces do all the work — one for reading, one for structure.